Our Mission

Our mission is to educate businesses and individuals on organic strategy and best practices to be successful in the ever-changing landscape of digital marketing. Organic strategy builds brand awareness and is key for developing long-lasting demand, whereas paid only temporarily boosts engagement and demand. Organic influences everything from your brand’s voice to campaign development, inbound lead generation to paid advertising. Without a strong foundation of organic best practices, paid efforts will always fall short.

What makes us different? We are here to forge a partnership with you. When you work with Organic Demand Generation, you get more than a one-time transaction. We get invested in your success.


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Melissa Barker, Senior Consultant & Mentor

Founder of Organic Demand Generation, Melissa has been a speaker at ITEXPO, InnoTech Oregon, Digital Summit, and interviewed on podcasts and KGW about marketing strategy. She authored the first college textbook on social media strategy, "Social Media Marketing: A Strategic Approach" and developed the first accredited social media certificate in Washington State in 2010. In addition, Melissa has worked both in-house and as a consultant for a variety of high-tech companies providing strategic consulting for social media, email marketing, content marketing, and marketing analytics. Melissa has first-hand knowledge of what it takes to be successful in a variety of roles in marketing, which makes her an effective mentor for anyone looking to make a career change to marketing. She received her M.B.A from Willamette University and a B.A. in Public Relations & Marketing from Gonzaga University.

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Victoria Ipri, Consultant & Mentor

Bio coming soon…